Testimonials
“Rich cares passionately about helping artists realise their vision, and I’ve experienced this first-hand while working with him across both EP, and album release cycles.
Through both, I achieved visibility and credibility - playlisted at YouTube Music, landing in the UK Folk & Americana charts, featured at BBC Radio 6Music and more.
These were opportunities made possible thanks to Rich’s meticulous guidance and strategy led approach, helping me reach new listeners but also ensuring my music resonates deeply with them.
I trust him fully when it comes to supporting me as an artist, and his expert knowledge has proved both long lasting and impactful.”
Lady Nade
“Rich Orchard helped The Longest Johns to achieve over 500 million streams.
He is smart, erudite and a joy to work with.”
Ian Brown, Mighty Village Management (The Longest Johns)
“Rich and his team have been integral to my artistic and career growth over the past two years. As an independent artist, having a partner so committed to supporting my holistic vision for my campaigns has been invaluable. This has empowered me to maintain my artistic independence, allowing me to stay true to my vision and message without compromising my creative integrity.
I worked with two other distributors previously, but Rich’s personal touch and dedication have made all the difference. It's not just about support on playlists but the emotional investment in me as an artist and in what I have to say. That connection can't be understated. I am deeply grateful.”
Amahla
“Our partnership over recent years with Rich has been a cornerstone of our record label success, and instrumental in elevating our small independent label to a world class level.
His digital retail marketing knowledge and outstanding support has played a crucial role in our label artists reaching 25 million+ streams, and securing support across numerous DSP editorial playlists.
The attentive and proactive service makes them a vital partner in our endeavors, and I'm grateful for our six years of fruitful collaboration.”
Enda Gallery, WTTNW Records
(Matthew Paull, Strange Boy, Tolü Makay, BABA)
“I’ve really valued working with Rich over the past few years. His advice and support through the CD Baby Stages artist & label services programme, pitching opportunities and more have been genuinely helpful in moving my music forward.
He is knowledgeable, reliable, and a great advocate for independent artists.”
SHEARS
“I can’t recommend working with Rich enough.
As an independent artist, to have label-level support makes such a difference, and his thorough yet approachable take on strategy and music release campaigns makes the process so much easier.
In such a dynamic and ever-changing industry, it’s great to have someone you can rely on at the helm!”
Alfie Neale
“Rich’s connection, services and support when at CD Baby, helped our career enormously by landing us numerous DSP editorial placements for every single release we worked on him on.
It's also unbelievably refreshing to be able to work with passionate and communicative people who care deeply about the music and are always on hand to assist you with anything they can to assist with your release!”
Evil Genius
“Having worked closely with Rich across a number of releases, we were impressed with his knowhow on release marketing strategies, as well as his attention to detail and availability on any matters at short notice!
I’ve no doubt Formidable will be a success, and we will certainly be supportive.”
Aidan Cosgrave, Music Management (Malaki)
“I worked with Rich whilst he was at CD Baby as an independent artist, and he was always supportive in spotlighting me and my music releases.
He provided opportunities across DSPs, content creation, and other collaboration providing me valuable exposure and helping strengthen my profile.
As an independent artist, having someone like Rich in my corner was invaluable, and we built a strong working relationship that has continued since. I look forward to future collaborations together.”
Malika
“Working with Rich has been a gamechanger for us. His services and hands-on support have been a breath of fresh air compared to others we have worked with in the past.
Rich nails it every time, getting our tunes out without delay, always genuinely interested in our music and helping us further our career.
We love working with people we can trust.”
Two Ways Home
“I've had the pleasure of working with Rich through his previous music distribution role and I can't overstate how helpful he’s been.
Rich led a social media marketing campaign and I found him to be highly professional and very creative throughout the process, as well as willing to go above and beyond.
I'm very excited to see what he has in store with Formidable Music. I can't recommend enough!”
Jake Hurley (Local Boy, Hotgirl)
