WELCOME TO

Release marketing & growth support for independent artists

A decade in artist & label services

1000+ release campaigns supported

Data led, artist first

Modular marketing support

Launch Music That Lands

Calling on 15+ years’ experience working with a broad array of clients across release marketing and artist & label services, Formidable Music exists to help independent artists maximise their releases, build and grow. Clear goals, smart assets, targeted playlist and press outreach, and digital ads that work. We cut the noise and focus on what moves the needle: saves, followers, real listening.

Bring your next release; we’ll map the steps to build momentum.

01

Plan Your Release

A focused 1:1 Zoom call to review streaming data, timelines and assets. Leave with a five-step plan that targets saves, followers, and algorithm triggers for your next drop.

02

Release Launch Essentials

Metadata dialled, smart-link tracking, a tidy one-page EPK, and your first curated playlist submissions - so Day One isn’t day zero. Built for DIY artists.

03

Build Momentum

Targeted submissions to curators and blogs + managed TikTok Spark ads for your best clip. Grow credible mentions and streams, and listeners who stick… not just clicks.

04

Build Momentum

Targeted submissions to curators and blogs + managed TikTok Spark ads for your best clip. Grow credible mentions and streams, and listeners who stick… not just clicks.

Step Image

Modular services,
tailored to artists

Plans for different stages. At different paces. But all built to meet you where you are, and move you forward with intention.

Plan Your Release

30-min Zoom to review Spotify data, timeline and assets, then map five clear actions to boost saves, followers and discovery on your next drop.

Launch Essentials

Clean metadata, smart-link with tracking, a tidy one-page EPK and your first curated playlist pitches so day one isn’t day zero

Playlist & PR Push

Sharp press copy plus targeted submissions to curators and blogs that fit your scene—build early proof, steady listeners and credible mentions.

TikTok Boosts

Turn your best clip into targeted reach with managed Spark Ads, tuned audiences and simple reporting that focuses on real listening behaviour.

Monthly Support

Ongoing pitching, ad boosts and simple dashboards between releases—consistent activity that grows fans, improves algorithms and compounds momentum.

For Managers & Labels

Flexible, modular support for rosters: release coordination, asset prep, playlist and PR outreach, paid ad boosts and lightweight reporting your team can use. .

Testimonial Section

Testimonial

Sarah Johnson
Working with this team has been transformational for my business. Their strategic approach and personalized guidance helped me achieve goals I never thought possible. The weekly sessions kept me accountable and motivated throughout the entire journey.
Sarah Johnson
CEO, Innovation Solutions

Book a free 30 minute call

How may we help? Book a free 30 minute call to discuss where you are in your career/project and how Fortitude Music can help you achieve your goals.

Let’s plan your release.

Tell us about your next single or EP and where you need help - digital audit, launch essentials, playlists and PR, or TikTok or Meta ads. We’ll reply with next steps.