Release marketing & growth support for independent artists
A decade in artist & label services
1000+ release campaigns supported
Data led, artist first
Modular marketing support
Launch Music That Lands
Calling on 15+ years’ experience working with a broad array of clients across release marketing and artist & label services, Formidable Music exists to help independent artists maximise their releases, build and grow. Clear goals, smart assets, targeted playlist and press outreach, and digital ads that work. We cut the noise and focus on what moves the needle: saves, followers, real listening.
Bring your next release; we’ll map the steps to build momentum.
Plan Your Release
A focused 1:1 Zoom call to review streaming data, timelines and assets. Leave with a five-step plan that targets saves, followers, and algorithm triggers for your next drop.
01Release Launch Essentials
Metadata dialled, smart-link tracking, a tidy one-page EPK, and your first curated playlist submissions - so Day One isn’t day zero. Built for DIY artists.
02Build Momentum
Targeted submissions to curators and blogs + managed TikTok Spark ads for your best clip. Grow credible mentions and streams, and listeners who stick… not just clicks.
03Build Momentum
Targeted submissions to curators and blogs + managed TikTok Spark ads for your best clip. Grow credible mentions and streams, and listeners who stick… not just clicks.
04Build Momentum
Targeted submissions to curators and blogs + managed TikTok Spark ads for your best clip. Grow credible mentions and streams, and listeners who stick… not just clicks.
05Modular services,
tailored to artists
Plans for different stages. At different paces. But all built to meet you where you are, and move you forward with intention.
Artist Testimonials
“Rich and the team have been integral to my artistic and career growth over the past two years. As an independent artist, having a partner so committed to supporting my holistic vision for my campaigns has been invaluable. This has empowered me to maintain my artistic independence, allowing me to stay true to my vision and message without compromising my creative integrity.
It's not just about support on playlists but also the emotional investment in me as an artist and in what I have to say. That connection can't be understated. I am deeply grateful.”
- Amahla
“Releasing music independently working with Rich has allowed me complete freedom as an artist throughout my creative process, with professional label services support, and opportunities when the time comes to release music.
The professionalism and on-point artist support make releasing music both an easy and fulfilling process every single time!”
- Alfie Neale
“As an independent artist, navigating the music industry can be tough. Rich has consistently supported and provided opportunities for an up and coming artist to shine and embrace the indie artist journey.”
- Streako
“Rich and the team have been fundamental to my journey as a self-releasing artist. With his invaluable support, I've released five singles, an EP and an album, each finding its way into the hearts of my fans and even making waves in the folk and Americana charts. His meticulous guidance has not only helped me reach new listeners but also ensured that my music resonates deeply with them. This has allowed me to shape my own destiny in the ever-evolving landscape of the music industry.”
- Lady Nade
Let’s plan your release.
Tell us about your next single or EP and where you need help - digital audit, launch essentials, playlists and PR, or TikTok or Meta ads. We’ll reply with next steps.